Most of this should be entirely common sense and incredibly simple at this point if your business depends on attracting new visitors to your website with the intention of doing business with you at some point on some level.
So, this is really more of a refresher to remind all of us (myself included) what makes sense and what to aim for to implement good SEO.
- Speed. Faster is clearly better. We’re all impatient and want what we’re looking for to appear before us as quickly as possible. If you’re creating pages or posts for a site this means starting with the big offenders which are large images. Try and scale those down to at maximum something close to an average desktop resolution. Then, use an online service (often free) or the software of your choosing to further compress to a level that keeps enough of the image quality without causing it look bad. Putting caching in place is also an excellent idea. This will depend on the type of site (CMS, html) you have and what your hosting company makes available on your server already. There are a number of ways to really fine-tune this and even make use of a Content Delivery Network to take it to another level.
- Content. More is usually better, and the main point we all instinctively know is to write naturally and not just write for the search engines. We all need to simply approach our content from the point of view that we ourselves want to see when we’re looking for answers and information on the web. Being helpful and providing answers to questions helps us all gain authority and respect with any audience without the need to “game” the system. Organizing what your site is all about and creating a structure that makes sense for readers is just common sense.
- Think like your audience. Again, using common sense and approaching everything through the eyes of your audience is really best. This also means user experience, what might look good to you might not pass the sophistication level of your intended audience. Get a fresh set of eyes to give you opinions on everything; fonts, colors, navigation menu items, layout.
Getting these basics right helps us set up a solid foundation. Troubleshooting the technical details and making sure items like AMP’s get supported and schema data is present and even some adjustments for better keywords in page titles are all not that hard to adjust. We’ve all seen those really poorly designed sites that rank really well. The reason is simply that they’ve got the fundamentals right.